Ice Chip #23

Success Story for Empowering Word Choice

I would like to share an ongoing, powerful, Remember the Ice success story. 

In October 2008, I met Cornelis de Maijer from Hoogland, The Netherlands.  Cornelis is a Black Star member of the social/business networking website:  www.ecademy.com.   He was using the search mechanism to find a fellow member with a background in:  “Positive Word Choice”.  Lo and behold, there was a direct match when he typed the key words into the search window.  Yours truly matched the request, and Cornelis read my profile on Ecademy:    http://www.ecademy.com/account.php?id=281004   In a Skype conversation a few days after first reading my profile, Cornelis said, “Bob, Remember the Ice is such a simple, yet powerful concept to help me with my word choice.” 

“In my previous content on my website, I had some poisonous words,” he said.  He was using (k)notty words in his content.  Specifically, he had this statement: 

Don’t forget to book early.  

One simple sentence with a misguided message had a profound impact on his bookings through the years.  He was gaining a modest 12-15% increase in bookings for his sailing yachts on the Mediterranean Sea off the Turkish coast.  The same disempowering words were on his brochure as well. 

After being introduced to Remember the Ice and reviewing the free workbook available on my website:  www.remembertheice.com he changed his wording to: 

“Remember to book early, and experience the difference!”   

(You can learn more about his cruises at:  www.flaka.nl/) 

This season marks number 14 for Cornelis in the sailing yacht business, and it has become his most productive.  As of mid July, his increase in bookings has topped 165% AND he has already secured 7 bookings for 2010.  On a recent Skype call, Cornelis shared, “Bob, booking for the next year in advance is something new for us… and I like it very much!!  Being in the seasonal leisure/tourism business, advanced bookings for the next season, the next year is very special; and as far as I understand from my colleagues, they have to put forth a lot of effort in gaining “repeat” or early bookings by their clients. 

The exciting part for me, as the creator of Remember the Ice as an empowering word choice program, is how fast Cornelis experienced results.  There are two areas where he made changes and had success. 

1.  He changed the (k)notty words from “Don’t forget” to “Remember to book early”. 

2.  He embraced the concept of eradicating the (k)notty words in his written and spoken conversations on a daily basis.  He got involved with the program, and made changes. 

The great thing is that he continues to be excited about using Remember the Ice, and his wife and children are catching on as well.  Cornelis is a continuing success story.  If you would like to talk with him, I invite you to email him at:  c.demaijer@planet.nl or contact him on Skype at:  flakacruisingeurope 

Let him share his enthusiasm for Remember the Ice and how it has enhanced his business and his personal life. 

If you would like to receive extensive coaching on using the concepts of Remember the Ice, please get in touch with me by email:  bob.nicoll@remembertheice.com  or phone:  907-862-1983.  If you would like to have a conversation on Skype, contact me at:  bob.nicoll1 

Thank you Cornelis for your exciting story and continued success for Flaka Cruising! 

Have a phenomenal week, 

Bob

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