Ice Chip #27

Great example of “Better Word Choice”… 

Thank you to those of you who responded to the last Ice Chip with comments and examples of “(k)notty word” signs.  Remember the picture about the Avalanche Area for the next 1.5 miles; and the statement:  “Do Not Stop”?  Kellie from Palmer, Alaska shared that there is a School Bus stop within 500 feet of the sign!  

Shelli from the Dallas-Fort Worth area recently travelled to South Africa for their BNI National Conference.  I know she had an extraordinary trip.  Check out the picture she sent.  Notice how the sign is very specific in its message, and how the resulting behavior is congruent with the intention of the message.  This is a great example of Better Word Choice in Action.

Articulation example

Actually, it is a great example of Empowering Word Choice in Action. (I liked the example so much, it is the wallpaper on my computer!) 

Next week there will be an exciting announcement regarding Remember the Ice.  Stay tuned. 

Have a phenomenal week.

Best regards from Alaska,

Bob

August 25, 2009 | Filed Under Ice Chips, RTI 

comments

2 Responses to “Ice Chip #27”

  1. Martin Dewhurst on September 16th, 2009

    The UK’s ASDA stores have their car park and trolley attendants walking around wearing bright green safety vests, on the back there’s a message …

    “Don’t Forget Your Re-Usable Bags”

    Over the past few years there’s been a massive shift in supermarkets towards recycling or re-using carrier bags. Every checkout sells heavy duty plastic, hessian or material bags that can be used time after time to avoid the wasteful use of disposal carriers.

    However, I wonder just how many of ASDA’s 15 million customers a week
    across their 360 sites remember to FORGET their re-usable bags???

    Thanks Bob

    P.S. A message has been sent to the ASDA marketing dept with your instructions on how to encourage shoppers to REMEMBER their bags :-)

  2. bob on September 16th, 2009

    Outstanding Martin! Thank you for your support and suggestion. I look forward to assisting them.

    Best regards,

    Bob

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