(K)notty Words
Identifying “(K)notty Words” is the key to understanding the concept behind Remember the Ice. The main culprits are: Not, Don’t, Can’t, Won’t, Wouldn’t, Couldn’t, Shouldn’t.
To assist in raising your awareness of the “(K)notty Words”, we have created a calculator. The “KWC” is designed to give you feedback on your written documents. Just click the link and follow the directions so you can see how word choice impacts your message. “(K)notty Word” Calculator
Here is a better sign regarding the prospects of selling more Ice.
This page is devoted to the art of articulation.
You the reader will be the “artist”. Have fun re-framing the messages you see in the photo galleries and the occasional featured examples.
Here are the galleries:
Signs that contain any of the "(k)notty words". The main ones: "Not, Don't, Can't, Won't, Wouldn't, Couldn't, Shouldn't". Any form of "not", as well as "try", or "but."
33 Photos
More examples of articulatory confusion on signs, magazine ads, posters, in stores, and website content.
20 Photos
Featured (K)notty Words in Action photo.
(Note: sometimes the message will already be re-framed)
How could you re-frame this message?