Products
The products and services offered by Author and International Keynote Speaker Bob Nicoll, are designed to teach: There is Power in the Clarity of your Articulation.
His ground-breaking sales training program: Increases Sales with BETTER Word Choice!
His first book: Remember the Ice and Other Paradigm Shifts (2008) introduces the simple yet comprehensive concept of empowering word choice. His new release: Exceptional Care for Your Valued Client (2011) raises the bar for businesses to enhance how they care for their most precious commodity: their clients!
Click here for a special offer on Exceptional Care for Your Valued Client
If you would like to order multiple items you can change the quantity amount in the checkout page of the store.
RTI Products
"(K)notty Words" in Action - the eBook - Free Gift

What has 166 pages of word choice awareness and will make you smile, chuckle and perhaps even guffaw? It’s the “(K)notty Words” in Action eBook.
“(K)notty Words” in Action is over 150 photos of billboards, marketing brochures, menus, marquees, road signs, yard signs, gas stations sign. Signs in banks, on websites, restaurants, as well as marketing materials, newspapers, and more. “This is the tool I used to create the concept of Remember the Ice.”
Your mission is to re-frame the suspect “(K)notty Word” languaging and come up with an Empowering Alternative for each message! There is a companion workbook included with your free eBook.
Accept your copy as a gift from Remember the Ice.
Creator Bob Nicoll shares, “This is the way I learned how to do the process of re-framing and how I developed empowering word choice.”
Make sure to put your email in the order form and the eBook and workbook will be emailed to you as soon as possible. Thank you for your order!
RTI eWorkbook

This new eWorkbook contains many of the tools I use to train my RTI Certified Paradigm Shifters. Most of all, it has the fundamentals necessary to understand the concept of BETTER Word Choice and how you can apply it. 58 pages of great information to enhance your communication skills.
There is a special section on applying the skills to business: The art of providing Exceptional Care for Your Valued Client
All of these great tools for only $3.97!!
Remember the Ice and Other Paradigm Shifts

The book that started the buzz about eradicating “(K)notty Words” from the landscape of word choice.
Author, International Speaker and Chief Paradigm Shifter — Bob Nicoll shares the background story and philosophy to understanding the message: There is Power in the Clarity of your Articulation.
Communication is at the core of every personal moment, experience, transaction and interaction. Whether you are engaged in self-talk or presenting to a large audience, your word choices will have a significant impact on the results you achieve; and help you create a culture of confidence.
Remember the Ice is an easy to learn, yet comprehensive empowering word choice program that teaches you to enhance your communication skills with family members, friends, clients, co-workers — anyone who is important to you. It helps you stay focused on your task and accomplish your goals because you are conveying your message, and articulating your thoughts in a clear, precise manner. You eliminate confusion and gain confidence in your message and ultimately attract more of what you want.
Enjoy your journey!
Exceptional Care for Your Valued Client - Special Price
Exceptional Care is on Sale!! Special pricing available here!

“Exceptional Care for Your Valued Client raises the bar when it comes to current thinking and ideals regarding customer service. With just one read-through it will shift your paradigms in a way that will proactively position you and your business for success.”
Dr. Ivan Misner, NY Times Bestselling author and Founder of BNI and Referral Institute
Dr. Misner wrote the foreword to this paradigm shifting book on how we care for our most precious commodity in business — our client!!
Set a new standard. Embrace the concepts of Exceptional Care as described by Bob Nicoll and Co-Author LuAnn Buechler. Once again Bob has Bronwyn Emery Ashbaker, an extraordinary developmental editor, add her touch of genius to sharing the message.
Ice Tray of Exceptional Care (10 Copies)
Order an Ice Tray of Exceptional Care and save 30% off the cover price!

10 Copies for your team of professionals! Only $139.00 Plus Shipping & Handling (added at checkout).
Ice Tray of Remember the Ice (10 Copies)

Get your “Ice Tray” of articulation and share the joy of empowering word choice with your clients, family, friends and co-workers. Spread the word, and enjoy the savings.
Ice Tray orders are in blocks of 10. Shipping is by USPS Priority Mail with delivery confirmation (where available) and is added at checkout.
Articulation Proofing - Website Content, Marketing Materials, Brochures, etc.
Let Bob proof your website content, marketing materials and brochures. These are often the first impression your current and future clients have of you, your products and services. Have the Master Articulator proof your content for empowering word choice, and you’ll know they are reading the best message about what you have to offer.
Minimum fee of $499.00 will provide up to 25 pages of content review and empowering alternative word choices to enhance your message content. This will set you apart from your competitors.
Call for a quote. 907-861-1983
Contact Bob by email at: bob.nicoll@remembertheice.com
Articulation Proofing - Policy Manuals ($499.00 minimum of 100 pages)
Have Bob proof the articulation in your company’s policy manuals. These are critical pieces of information that you want to have communicated in the best way possible. Having a clear message here will alleviate misunderstanding within the team members.
$499.00 for the first 100 pages. Quotes for larger documents are available upon request.
Call 907-862-1983 for more information, or email Bob at:
Ice Box of Exceptional Care - Case of 40 Books
Order an Ice Box of Exceptional Care and save 40% off the retail price.
Have a company with around 40 employees? Want to raise the bar of Exceptional Care for your team?
Bring the Ice Box of Exceptional Care to your company and let the training begin!

Regular price is $798.00. The Ice Box is only $479.00 and includes a complimentary copy of the Live Performance Remember the Ice DVD (2 hour recording – $39.95 value) Shipping and Handling added at checkout.
Remember the Ice - Corporate Coaching Program - $697.00 per person
Imagine the impact of utilizing empowering communication skills to articulate your message! Gather at least 5 of your staff, co-workers, and/or management team and have author/speaker Bob Nicoll teach the cutting edge concepts of Remember the Ice and Other Paradigm Shifts – the most innovative empowering word choice program you have ever seen. This 10 week program (one hour/week) will help you:
- Empower your communication with your clients and staff!
- Accomplish more goals….more effectively!
- Provide Exceptional Care to your Valued Clients!
The Remember the Ice Corporate Coaching Program is a simple and comprehensive program that helps you:
- Stay focused on your task and accomplish more goals because you are conveying your message, and articulating your thoughts in a clear, precise manner!
- Eliminate confusion and gain confidence in your message and ultimately attract more of what you want!
- Turn each business situation to your advantage, while focusing on providing exceptional care for your valued client!
Each participant receives a personalized copy of Bob’s book; and the audio book on MP3 files, read by the author. They will also receive a copy of his newest book: Exceptional Care for Your Valued Client.
Only $697.00 per person (minimum of 5 to start the program) Visa/MasterCard Accepted or you can contact Bob directly and make arrangements to pay by Check. (Save 30% over the regular tuition)
Email Bob at: bob.nicoll@remembertheice.com or call 907-862-1983 for your complimentary 30 minute consultation regarding this innovative program.
90 Day Individual Coaching Program
This 90 day innovative program takes you through the cutting edge book: Remember the Ice and Other Paradigm Shifts. Week by week you will begin to add empowering communication skills to your repertoire; develop enhanced goal setting behaviors; and ultimately attract more of what you want through empowering word choice.
You receive a personalized copy of Bob’s book; and the audio book on MP3 files, read by the author. You also receive a copy of his newest book: Exceptional Care for Your Valued Client, focusing on changing the paradigm from “Customer Service” to providing Exceptional Care.
Only $2,999.00 for this 90 day intensive program on empowering word choice. By paying in full, you save $600.00. You can make three (3) monthly payments of $1,200.00 if preferred.
Contact Bob at: bob.nicoll@remembertheice.com or call 907-862-1983 for your initial 30 minute complementary consultation about this exciting program.Visa/MasterCard accepted or you can contact Bob directly and make arrangements to pay by Check.
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