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  • Ice Chip #333

    Dear Ice Chip Reader,

    Do you watch television, listen to the radio, read the newspapers or magazines and pay attention to the advertisements?

    Do you catch the oxymoronic phrases or classic “(K)notty Word” phrases that often permeate the ads?

    Here are some of my favorites.

    AARP ad for United Health Care:

    Don’t Wait. Call now.

    Headline for a discussion about Palcohol. That’s right. Powdered alcohol.

    We experimented with powdered alcohol so you don’t have to.

    Or how about this one I heard in passing in a TV commercial?

    Don’t take our word for it.

    Here are some better examples:

    Want more information about AARP United Health Care? Call Now.

    We have already experimented with powdered alcohol and recommend it be off the market.

    Check out what our customers are saying about us.

    When you get rid of the “(K)notty Words” you will see a marked increase in better results in your communication. See for yourself. Give it a go.

    Empowering Regards,

    Bob

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