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  • Ice Chip #340

    Dear Ice Chip reader:

    Here is a great example of a company enhancing the power of their message, by shifting just a couple of words.

    Before: I guess we can do without “it” (GoTo Meeting)

    Go to meeting - before
    After: Our GoTo Meetings can happen anywhere. (Thumbs Up)

    Go to Meeting
    See how easy it is to make a significant point when “(K)notty Words” are kicked out of the message.
    Boo-Yah!!

    Enjoy your week…

    Empowering Regards,

    Bob

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