Dear Ice Chip reader:
Here is a great example of a company enhancing the power of their message, by shifting just a couple of words.
Before: I guess we can do without “it” (GoTo Meeting)
After: Our GoTo Meetings can happen anywhere. (Thumbs Up)
See how easy it is to make a significant point when “(K)notty Words” are kicked out of the message.
Enjoy your week…
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CALL 702-423-1383 to reach BOB NICOLL, the Chief Paradigm Shifter with REMEMBER THE ICE