Remember the Ice is a very simple concept. It’s a recipe….
Take a look at this:
The real, the original, the authentic Nestle Toll House Chocolate Chip Cookie Recipe
* 2 1/4 cups all-purpose flour
* 1 teaspoon baking soda
* 1 teaspoon salt
* 1 cup (2 sticks, 1/2 pound) butter, softened
* 3/4 cup granulated (white) sugar
* 3/4 cup packed brown sugar
* 1 teaspoon vanilla extract
* 2 eggs
* 2 cups (12-ounce package NESTLE TOLL HOUSE Semi-Sweet Chocolate Morsels
* 1 cup chopped nuts
COMBINE flour, baking soda and salt in small bowl. Beat butter, granulated sugar, brown sugar and vanilla in large mixer bowl. Add eggs one at a time, beating well after each addition, gradually beat in flour mixture. Stir in morsels and nuts. Drop by rounded tablespoon onto ungreased baking sheets.
BAKE in preheated 375-degree [Fahrenheit] oven for 9 to 11 minutes or until golden brown. Let stand for 2 minutes; remove to wire racks to cool completely.
PAN COOKIE VARIATION: PREPARE dough as above. Spread into greased 15″ X 10″ jelly-roll pan. Bake in preheated 375-degree [Fahrenheit] oven for 20-25 minutes or until golden brown. Cool in pan on wire rack.
FOR HIGH ALTITUDE BAKING (>5200 feet): INCREASE flour to 2 1/2 cups; add 2 teaspoonfuls water with flour; reduce both granulated sugar and brown sugar to 2/3 cup each. Bake at 375 degrees Fahrenheit, drop cookies for 8 to 10 minutes and pan cookies for 17 to 19 minutes.
(I realize you may be inspired to bake up some of these world famous cookies, and I would love to share them with you… they are my favorite of all time).
So how in the world does a recipe for cookies relate to Remember the Ice?
Think about it. Look again at the recipe. Do you see any “(K)notty Words”?
NO!! None at all.
The recipe focuses on the simplest and most impactful concept in Remember the Ice:
Tell me what you would like me to do.
Words mean things. When we pay attention to how we articulate our message, we can, and will get better results.
Remember, if you would like to have your website content Re-Framed, remember to check out the Articulation Proofing service on the Product page.