Ice Chip #408

• Posted on February 14, 2017
• by Bob
• in Ice Chips
• No Comments.

At Remember the Ice we look for examples of (K)notty Word choices that create confusion in the message.

Received this Staples email this morning; see if you can spot the confusion.

In advertising, it is much better to Talk less, and say more.

Empowering Regards,

Bob

Code of the west photo from Steamboat Springs Chamber Resort Association